Internet Search Engine Database Blog

Posted on : June 05, 2007
A Compatible E-Commerce Solution for Your SEO Campaign
	Shopping for a suitable e-commerce solution that meshes with your SEO campaign is easier if you find something that fulfills the four major requirements for software choices that have been outlined here. Avoiding the pitfalls by using a product that falls somewhere in between an out of the box solution will save you and your SEO company a series of headaches and trouble down the road. ...»

Flash and SEO: Like Oil and Water
	While most companies want to revamp their websites with elements of both Flash and SEO, this is unlikely to achieve the desired SEO results. With a site built in Flash, there is only one potential entry page, text is harder for spiders to decipher, and the actual content on pages is lessened. Ultimately, the combination of Flash and SEO can be like oil and water -- individually useful but hard to mix. ...»

A Simple & Effective Keyword Strategy
	When it comes to ecommerce sites, there are plenty of keywords to choose from. Because sites typically follow a fairly set format, numerous pages are created between the home page and the order confirmation page. Those pages all need keywords and phrases if they are going to rank high in the search engines. So, how exactly do you choose the best keywords for each page? Here's an easy strategy to follow. ...»

The Search Landscape Reflected In Paid Results
	What could be more important to the engines than their percentage of the paid search arena. Does Google really care about being the dominant search engine as far as organic search goes? Let me put this a different way, if Google was standing in front of their shareholders – would they prefer to announce that they held 80% of all worldwide searches and reported revenues of $7.8 billion dollars for the quarter OR would the rather stand up and say they hold 20% of all worldwide searches and reported revenues of $8.7 billion dollars? Organic results drive traffic which in turn results in clicks on paid ads. From a business standpoint that's the only reason that organic search even matters. ...»

Top 10 Things to Look For in a Web Host
	Although this is a “top 10” list, most of the following things could easily be listed as the #1 most important consideration, so take them all seriously. It doesn’t matter if you are a large company, a small one, or just a hobbyist who wants to display photos of hand-painted electric trains. Everyone needs to consider the same things, just to different degrees. ...»

Cutting Cost Tips Every Small Business Owner Should Know
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Are Websites Ranked as a Whole?
	When evaluating the value of a given link, does Google consider the PR of the web page the link is actually on, not the PR of the home page of the website? ...»

Increasing Conversions with AdWords Demographics
	Users running a PPC Campaign in the Google AdWords platform are given the choice of displaying ads on the Google Search Network and/or on the Content Network. I have never been a big fan of advertising on Content Networks, as I find the automated matching process to be less than ideal. I can generally browse the net and quickly find ads that are irrelevant to the sites they are displayed on. This can give one a healthy dose of skepticism. While advertising on Content doesn’t generally cost a great deal, we have never seen much in the way of results. By and large we do Search Network only, however recently I have had to re-assess that view. ...»

SEO Plagiarism
	Plagiarism as it relates to SEO (or the Internet in general) is not quite the same as copyright infringement. With copyright infringement, a person might take an entire article or other written work from someone and copy and paste it as is, claiming to be the author, or providing no author at all. Copyright infringement is a huge problem for anyone who publishes regularly online, and it is fairly easy to spot. You can paste a sentence from your article into Google (using quotes) and see what else shows up in the search results. Don't be surprised to see some versions of your work under someone else's name! ...»

A Bakers Dozen: Ways to Increase Link Density
	In today’s race to the top of the Google SERP’s (Search Engine Result Pages), there are a number of factors that can help you achieve those coveted spots. While certain techniques may weigh better than others based on your industry and level of competition, there is no questioning the power of links. ...»

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Internet Search Engine Database Blog