Coaching News & Events

Posted on : May 02, 2008
Social media and email marketing compliment each other.
	Back in October after reading a Wall Street Journal story about the demise of email, I asked the following: Is the growing popularity of social networking sites like Facebook and Twitter slowly killing off email as an effective marketing tool? “Death of email” articles like the one from the Journal assume that two methods of communication cannot [...] ...»

Coaches Sing If I Had A Hammer.
	You LOVE hammers! You SELL hammers! You know in your gut that hammers are cool, hip, and can change the world if given something to bang. Everywhere you go you sell hammers. You want to sell me a hammer. You believe fervently, passionately that my situation would be vastly improved if I had a hammer. So you knuckle [...] ...»

Communicating Your Service Aura.
	This presentation by Rory Sutherland humorously makes the case for selling the intangible benefits of our products and services. Making the sale often depends on our ability to communicate product or brand benefits that transcend product utility. Marketers tend to think in terms of “solutions” to customer problems — customers are thirsty, so we give them [...] ...»

B2B Researched Marketing Truths.
	Are you marketing your coaching practice to businesses? The Institute for the Study of Business Markets celebrated its 25th anniversary this summer, with a two-day conference probing the current and future state of business marketing practice. How many of these “indelible truths” apply to your business? Understand, quantify, demonstrate and document customer value. When both seller and [...] ...»

Twitpress Offers A Simple Way to Add Your Blog Posts to Twitter.
	If you have a coaching blog AND a Twitter account, consider having your blog posts automatically added to your Twitter feed. I use Tweetable for my Emerge Communications blog but wanted something even simpler to use for Coaching News. The solution is a Wordpress blog plugin called Twitpress. It’s incredibly easy to install and activate. You [...] ...»

Why Are Customer Testimonials So Effective?
	Some marketing pitches are so over-loaded with testimonials from “satisfied customers,” one wonders if the business is really that good, or if the owner has a long list of friends and family members who are willing to say nice things about the company. In fact, most testimonials do create a favorable impression — that’s why we [...] ...»

Email and Social Networking: Can’t We All Just Get Along?
	We all know about Twitter and its phenomenal growth during the past year. Last night I read a post about Facebook’s share of social networking traffic jumping from 20% to 59%, leading the vast migration to social networking sites, or what I like to call the “Famous for 15 Minutes. . .Or Less” web sites. Then, [...] ...»

Market Your Coaching Services by Selling to “Invisible Buyers.”
	WhetherÂ we are offering coaching or consulting services, our clients and prospects are always trying to reduce the risks of using our services. One way they try to reduceÂ risk is to conform to the attitudes and preferences of others. Family, friends, coworkers, and other groups influence your prospects and their buying behavior. Sometimes called reference groups, I [...] ...»

Best Principles Before Best Practices.
	By Ray Blunt There is a game being played somewhere right now within almost every government organization. The game is called "˜In Search of Best Practices' and it is played something like this: "We're about to launch a major change (like putting in a leadership development program). Before we do, let's benchmark the best organizations around [...] ...»

Trade shows for coaches.
	As much as we would like to believe that the power of Internet-based social networking will fill our schedules with paying clients, old-fashioned, face-to-face social networking should still be a major part of your marketing program. Since the success of your practices are fundamentally based on the success of our client relationships, it makes sense to [...] ...»

Coaching News & Events | Great Coaching Websites

Coaching News & Events